Performance of “Double 12” Shopping Festival 2023

The conclusion of “Double 12” has brought forth some slightly sluggish results, as indicated by our internal data. We have consolidated the revenue figures from our various e-commerce partners, and unfortunately, the numbers were relatively stagnant compared to the previous year. Furthermore, the revenue generated during “Double 12” only amounted to approximately one-third of what was achieved during the recent Singles’ Day event.

It appears that the spending power of consumers has diminished following the Singles’ Day season. To reignite their enthusiasm and stimulate their appetite for purchases, it may be necessary to introduce new incentives or stimuli. Understanding the evolving preferences and needs of our target audience can help us craft innovative strategies that resonate with them. As we move forward, it is crucial to explore fresh approaches and creative initiatives to capture the attention and engagement of consumers.